Victoria's Secret Renames "The Perfect Body" campaign

http://www.aol.com/article/2014/11/06/victorias-secret-renames-the-perfect-body-campaign-slogan/20989838/

I found the above article very interesting because it shows just how important marketing is to a company's brand image. Victoria's Secret started a campaign called "The Perfect Body," and there was immense backlash from the female demographic. With so much emphasis being placed on body confidence in this era, Victoria's Secret failed to follow the trend. Their lack of consumer research angered some customers and caused some activists from Change.org to publicly ask the company to change the slogan. To see the original campaign and the new campaign slogan, here is a \business insider article