Thursday, November 20, 2014

Progressive adopts a bundling pricing strategy which is explained in several of their recent commercials. Below is a link to an example.

https://www.youtube.com/watch?v=3vQZQCZa_eQ

Progressive claims, "the more you bundle, the more you save. Now that's Progressive." And this is the pricing strategy they choose to adopt.

Vonage, however, spoofs on the bundling concept in their commercial, which can be accessed in the link below.

https://www.youtube.com/watch?v=A0LbJPgAwbc

In this commercial, they taunt the idea of bundling by making the neighbors who suggest a bundling program seem crazy.

I thought these two commercials were an interesting comparison regarding the bundling pricing strategy. As a consumer, which option would you prefer?

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