This article from entrepreneur.com elaborates on how the key to benefiting from from extensive and genuine exposure is to put your clients first and make them look and feel awesome. Kai Sato quotes "when you do this, they (clients) will share and talk about it, which subsequently markets your company." For example, Facebook exemplified this key strategy by innovating a social media website that made it easy post pictures and admire yourself.

The link to this article is below:
http://www.entrepreneur.com/article/238740