This Thai life insurance commercial depicts the poor relationship between a daughter and her deaf and mute father. The girl refuses to forgive her father for being different from other fathers. However, when the girl is sent to the hospital, the father's actions finally touched the daughter.
Thai commercials are known to use emotional appeal to attract their audience. Because filial piety is a crucial cultural element in Asia, using filial piety as the central theme of the commercial not only makes it more memorable and relatable to the audience but also helps build a better brand image for the life insurance company.
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