I came across this article the other day about Black Friday. Since the day is coming up I found it incredibly interesting to see how marketing is used to draw people in with cheap items, and possibly make them stay to buy more.
The idea behind these crazy prices is to increase sales by having people do all their Christmas shopping in one store. Stores advertise these sales heavily to get more people in their doors on Black Friday. The actual idea and practice of Black Friday is still a largely debated issue, but it is very interesting to see how price marketing is used for this day.
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