Marketing ethics and our career

Before taking HADM 2430, I thought marketing was all about convincing people to buy things they don't necessarily need.

What has come clear to me now is that deceiving consumers is not only ethically wrong, but does not comply with the purpose of marketing.

I think this raises an interesting observation about ourselves as career-driven students.

I always thought I could lie my way into jobs with strict requirements because I have seen other people become successful in doing so.

But this article made me change my mind:
https://www.linkedin.com/pulse/article/20140917045901-24454816-the-5-biggest-mistakes-i-see-on-resumes-and-how-to-correct-them?trk=tod-home-art-list-large_0

Fifth point the author makes is that any lying will inevitably lead to future destruction of career.

Which I thought was interesting because it was synonymous with our lecture on dishonesty leading to short-term customer relations.

I have never viewed interviewing as marketing, but it is interesting to see the correlation between marketing ethics and our daily actions/decisions.

On the up side, I believe positive marketing concepts we learn in class can help us promote ourselves in our search for perfect career without having to lie about ourselves.

Business is all about relationship, and we can't afford to lose one to gain one.
And I think we should adopt the same state of mind interacting with the consumers.

Will Dyson Wipe the Floor?

Will Dyson wipe the floor?

Dyson launched its first robotic vacuum cleaner on September 4^th. The machine is called “the Dyson 360 Eye”. It will be available in Japan from early next year.

Dyson is a company famous for its robotic products, and has a strong performance in the industry. The company claims that the “Eye” has many innovations, which will put it far ahead its competitors. However, the “Eye” is an expensive and high-end product, which limit its sales in the market, where other vacuums are far less expensive.

Dyson has a vision of customers’ “wants”: the company knows that vacuuming is tiring, and people are looking for replacements for such labor (maybe a robotic vacuum). However, what Dyson is not aware of the “needs” behind this “wants”. What customers are really seeking is a clean and dust-free environment, where they could enjoy their leisure time, or for company users, where they could work efficiently. They are not really looking for an expensive robotic machine. Let’s think it this way, if I have enough to spend this much on one “Eye”, I could also hire somebody else, or contract the chores to another company. There are many solutions to customers’ needs to be clean and dust-free, and though this robotic vacuum may match the needs, it is possible that the “Eye” cannot compete with other lighter, and more efficient vacuum in the market.

The link to the full article is on economist.com: http://www.economist.com/news/business-and-finance/21615497-dyson-launches-its-first-robotic-vacuum-cleaner-hoovering-up-competition