After speaking about "Coke-Zero" is class, and how it is marketed more towards males, I remember seeing this advert targeting coke towards women. In this instance they are marketing with "Diet-Coke", a more feminine product. It is clear from the advert that the approach to the video was targeted towards a modern women, and their perception of luxury and fun. Turning the economy class into what they perceive as first class value.
Wednesday, October 22, 2014
Women and "Diet Coke" Advert
After speaking about "Coke-Zero" is class, and how it is marketed more towards males, I remember seeing this advert targeting coke towards women. In this instance they are marketing with "Diet-Coke", a more feminine product. It is clear from the advert that the approach to the video was targeted towards a modern women, and their perception of luxury and fun. Turning the economy class into what they perceive as first class value.
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