Targeting Women's Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines.

The title of the article is: Targeting Women's Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines.

the article talks about how preparing a media plan aimed at opinion leaders instead of targeting general consumers is more effective. Since opinion leaders read more fashion magazines and " have significantly more affinities with such media than nonopinion leaders." This article is related to what we have talked in class about the opinion leaders, and also about targeting. 

link to the article:
http://web.a.ebscohost.com/ehost/detail/detail?sid=57b26569-7ce9-4825-9565-bb5fa106c03a%40sessionmgr4004&vid=0&hid=4204&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=13046380