Wednesday, October 8, 2014

6 Clever and Offbeat Marketing Tactics Your Business Can Afford

This article addresses creative ways companies can market their product to consumers. These marketing tactics include the following ideas:

 - Skywriting
 - Creating a viral video
 - Staging a flash mob
 - Channeling street art
 - Using hashtags for product promotions
 - Paying it forward

The article goes on to explain successful companies that have utilized each of these strategies.

I found the Hashtag reference to be particularly relevant to class in regards market trends. Companies will try to appeal specifically to the younger market by offering promotions and coupons when they tweet/instagram the suggested keywords. This is an innovating idea that can help companies build stronger relationships with specific customers and allows the corporation to let the consumers contribute to the advertising efforts.

For the full article, access the link below:
http://www.businessnewsdaily.com/7197-unusual-marketing-tactics.html

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