So in our recent classes we discussed a lot about Burger King and their marketing strategy. A few days ago, I saw this article. It was about Burger King's plan to reintroduce one of their old menu items the Yumbo. This was because of their recent success in reintroducing fan favorites and old classics of their food. I thought it was rather interesting.
https://www.yahoo.com/finance/news/burger-king-brings-back-yumbo-191849931.html
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